Five years building tooling for on-chain orgs and programmable ownership. Backed by Andreessen Horowitz. The pitch was compelling: give developers the customization and control to bring any app onchain, at scale. They raised $27M+, built a genuine ecosystem, and watched the rollup market they bet everything on evaporate anyway.
The announcement was surgical in its honesty: "For every new rollup spinning up, several more are quietly shutting down." The structural math didn't work. Bigger competitors were consolidating market share, fees compressed, and the TAM had quietly collapsed while everyone was still writing blog posts about the rollup future. They tried to adjust. The market didn't wait.
Built for a market that existed in 2021 and kept building after it changed in 2024–2025. When the rollup ecosystem consolidated around three winners, there was no room left for the tooling layer underneath.
Being a16z-backed means you can raise longer, not raise smarter. The brand opened a lot of doors. It couldn't open new markets.